BRANDING & DESIGN

PORTFOLIO

M.MAKHANYA

INFO:

Creative Brand & Design Specialist | Digital Marketing | Marketing & Communications

Wits 90^th Celebration Campaign (Duration: 1 year):

I conceptualised and designed all the marketing/PR collateral needed for the campaign celebrating 90 years: Electronic and printed invitations for specific events linked to the campaign , University Bus design, Posters, Print adverts, Reports, Signage

(Big banners suspended from the celling in the main University entrance).

Annual Report Design: -

won awards at the MACE

(Marketing, Advancement & Communication in Education) www.mace.org.za

Wits Foundation Annual Report Design (Formed part of the 90 Year University Celebrations

Annual Report Design: -

won awards at the MACE

(Marketing, Advancement & Communication in Education) www.mace.org.za

Corporate Folder – Wits University

Poster designs for a campus student photographic competition

Poster designs for a campus student photographic competition

Poster designs for a campus student photographic competition

Poster designs for a campus student photographic competition

Conference Room backdrop design:

Visual created for the multifunction meeting room which hosts both in-person and virtual meetings

Teams background & Screensaver: Created for employees

Conference Booth Design

This is a Full Page print advert I developed for the Munich Re Africa business.

Conference Booth Design

Pull up banner

BRYTE REBRAND AND LAUNCH

The business needed to rebrand into a new corporate. I was fortunate to be assigned as the creative liaison and lead between the business and the brand agencies for the re-brand campaign. I took on the role of creative brand manager and reviewed and approved all creative proposals from the brand agencies.

CORPORATE ID.

I implemented the new brand strategy across the business

guided by a detailed Corporate Identity guideline which I developed and finalised with the brand agency.

LAUNCH EVENT

The launch was a huge success, enabling both the business and brands' awareness to grow.

BRAND DESIGN & ADVERTISING

I manage all creative resolves for various business needs briefed in. This includes developing advertising as well as managing digital brand and product-centric promotional campaigns which are projected to grow business year-on-year sales figures.

This is a Full Page print advert I developed for the Travel Product – placed in the Financial Mail Magazine.

TRAVEL INSURANCE

I developed creative for the travel insurance campaign published on the Financial Mail magazine – Travel section.

BRAND ADVERTISING

I developed creative for the brand to be featured in the Africa Outlook publication.

TRAVEL PRODUCT – DIGITAL CAMPAIGN

I developed creative for the travel insurance campaign published on partner online travel websites and blogs.

TRAVEL PRODUCT – DIGITAL CAMPAIGN

I also manage the brand digital campaigns through ongoing collaboration with the digital agency. Digital brand awareness has grown to over 192M brand impressions over a period of 4 years.

CAMPAIGNS – Hospitality

I partnered with the Head of Hospitality to implement the marketing strategy through developing marketing channels which focus on advertising (Print and digital), events, newsletters and PR.

I developed marketing collateral and also managed the production of each collateral needed. These were developed for restaurants and Bed and Breakfast businesses (BnBs).

I assisted in setting up branding at partner events as well as engage with potential new clients. Brand awareness was increased through the various marketing channels developed. As a result new customers were acquired and the business also managed to retain existing customers.

Print advert: published in an accommodation publication

3D table stand (Table talker): Created to drive awareness for the restaurant (RASA) awards. These were distributed nationally to all well know restaurants and coffee shops enabling growth in participation towards the voting.

Created all the collateral for the campaign – E-mailer: Congratulating the Restaurant that won – partnered with RASA.

Created all the collateral for the campaign – Advert: Strategically placed within merchandising offered to the participants at the awards evening

E-mailer electronic banner: Training breakfat

Brochure Design and Layout

Brochure created for Hospitality Campaign in Botswana

Pull up banner design: Life Insurance

DL Brochure cover: Life Insurance

The flagship stores were launched successfully within the project timelines. There is an increased brand awareness and a successful entry into a new market segment. I still give ongoing support where necessary.

Product marketing video

Brochure cover: Aviation Insurance

Brochure cover: Household insurance

Wall banner design for brand events

Wall banner design at an event

Monthly Newsletter to Brokers

Bryte Academy:

I developed the key theme and strategy for the Academy as well as the launch. The theme was based on naturing growth. I developed graphics based on the theme to be used for internal communications developed, posters as well as the launch idea.